New Frontiers in Communication and Intelligent Systems
An Application of Data Analytics for Social Media Platforms and e-Governance: An Overview
Authors: Dhanashree Munot, Dhiraj Wakharde, Vrushali Kamble, Charudatta Potdar, Sushma Vispute and Rajeswari Kannan
Publishing Date: 30-04-2022
ISBN: 978-81-95502-00-4
Abstract
Social media is a great platform that contains a pool of information combined with people. This can be used to analyze data for better results for an organization. The objective of the paper is to study data analytics and how this concept can be used in social media text analysis. Natural language processing is used for text analysis, information extraction, etc. This survey paper mainly focuses on understanding the need for data analytics in text analysis through various domains like governance, politics, and rural development. Classification and clustering techniques derived from machine learning that helps to extract important information through various algorithms to help companies, organizations, governing bodies understand their audience properly and work according to their needs. The paper consists of a detailed analysis of clustering and classification algorithms over a wide variety of domains and compares the results of the performance metrics. According to the research done by the authors, it is found that Fine-tuning BERT classifier gives the highest accuracy among other classification algorithms which includes Naïve Bayes Classifier, Decision Tree, and Support Vector Machine (SVM). The study shows that clustering has been used for finding sets of similar words, sentences, word sense, etc. These concepts can be used for solving problems related to e-governance as these authorities can deploy such methods to understand their people and work according to their needs.
Keywords
Machine Learning, Data Analytics, Clustering, Classification, Performance Metrics.
Cite as
Dhanashree Munot, Dhiraj Wakharde, Vrushali Kamble, Charudatta Potdar, Sushma Vispute and Rajeswari Kannan, "An Application of Data Analytics for Social Media Platforms and e-Governance: An Overview", In: Rahul Srivastava and Aditya Kr. Singh Pundir (eds), New Frontiers in Communication and Intelligent Systems, SCRS, India, 2022, pp. 261-270. https://doi.org/10.52458/978-81-95502-00-4-28